Know about Can-Spam Act 2003 – email marketing

United Slates of America has implemented the Controlling the Assault of Non Solicited Pornography and MarketingAct,2003 (CAN SPAM Act, 2003). This Act is the first federal law relating to the regulation of spam in the USA and stipulates that various conditions shall be needed to be fulfilled by companies in order to further regulate Spam.

This law describes characteristics of spam as:-
False or Misleading Transmission Information
Deceptive Subject Headings
Without inclusion of return address with option to opt-out
Transmission after objection
Without valid physical postal address of sender

This law prohibits address harvesting. This law further requires that the email must display its function in email address along with the information that the receiver can opt out. The law has stipulated various civil and criminal liabilities.

We make sure to keep upto CAN-Spam Act 2003 to provide you best email marketing services.