Although traditional casino games such as slots, video poker and roulette have been the most popular mobile games, interest in bingo and sportsbook is growing fast among mobile players. As mobile web usage continues to grow rapidly. More operators are entering the online gaming market. Actually the last year itself saw an effective increase over 150% in usage and an over 300% rise in data traffic, but since mobile devices differ so much from PC’s, mobile players behavior is rather unique. So affiliates should understand mobile player habits and behavior so that they can evaluate whether a casino, bingo, or sportsbook product is suited for mobile play.
Part of targeting mobile players is by featuring games that are compatible with how a player plays on their phone. Its also important to consider user experience, graphics, game flow and the sign up process. Operators that offer a well optimized mobile site, attractive yet simple (fast loading), will be more likely to attract and retain players.