Search Traffic

In terms of site optimization PPC and Search optimization is equally important, both of them are major sources to drive quality search traffic to your web site. Where to invest more as per resources are concerned depends on what your long term goals are? Regardless of choice, its very important to have right traffic optimization tools in place for analysis of both Search optimization and PPC Campaigns. This is very important to get you good returns and both of them can each other mutually in one way or the other.